Businesses and brands of all shapes, sizes and verticals have worked with McLean. Satisfied clients include: 


  • Marriott Hotels & Resorts
  • Ritz-Carlton 
  • Four Seasons Hotels & Resorts
  • Hyatt Hotels & Resorts
  • Pan Pacific Hotels & Resorts
  • Kimpton
  • Visit Charlottesville 
  • O'Rourke Hospitality
  • Primland Resort 


  • U.S. Department of State
  • National Sleep Foundation
  • American Hospital Association
  • Wake Forest University
  • Georgetown University


  • Freddie Mac 
  • FelixFido
  • IDG Media
  • Grace Communications
  • Hospitality Benefits
  • Weschler
  • Stay N' Touch
  • Concilio Labs
  • The B Bar
  • MBO Partners
  • CQ Roll Call

Case Studies

Below, find just a small sampling of the projects we've worked on.

National Sleep Foundation

As Director of Digital for the NSF, I led a full-scale digital and social rebrand for the world's leading not-for-profit organization in the sleep space, including the launch of, the brand's first sleep health publication. 

Lecturer, teacher and ongoing consultant for one of the industry's best professional development platforms. 


Concilio labs

Content development and search engine optimization services, as well as ongoing strategic consulting work for a start up in the hospitality technology space.

The B Bar eBook - SEO & Content Marketing

In partnership with digital media consultancy The B Bar, I wrote and published a book for digital media professionals about the basics of search engine optimization (SEO) and content marketing.