I am now offering courses available "on demand" in partnership with MediaBistro! You'll enjoy the benefits of my traditional classroom teaching in a convenient online "learn at your own pace" format. These courses do NOT include live interaction or feedback in the fee but one-on-one consultations can be added for an additional fee upon request. To book the courses, click the links below, and to arrange for additional consultation, contact mclean@mcleanrobbins.com directly or view my virtual store.

SEO Writing ($99) 

Become an SEO pro.  This course will guide you through the foundations of SEO is and why it’s important and progress into the technical side of writing good online content.

By the end, you’ll know how to your intended audience using key words and analytics, write headlines that work and most importantly, optimize your content to ensure it’s seen and read.

IN THIS COURSE YOU WILL LEARN HOW TO:

  • Develop a content strategy that includes identifying and audience and distribution channels
  • Use Google Analytics to search trends and evaluate content performance
  • Write smart headlines, implement tagging, linking, and metadata
  • Distribute, market and share your content
  • Stay ahead of changes within SEO practices

Blogging 101 ($129)

Use Wordpress to discuss your brand, creative content, or busines

Starting a blog can help you stand out, whether you’re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base. This 101-level course is intended for beginning bloggers who want to learn best practices for creating a blog strategy, design, and maintenance plan to build your authority as a writer, forge connections with an audience, or drive sales for your brand.

IN THIS COURSE YOU WILL LEARN HOW TO:

  • Create a business plan for blog success
  • Identify basic design concepts and choose an appropriate template
  • Create an effective editorial calendar that incorporates multi-format content
  • Design a taxonomy of categories and tags to organize and archive your content
  • Use effective tagging, SEO writing, and comment management

Content Marketing: Skills in 60 ($49)

In just one hour, you can acquire the foundations of developing a content strategy, learn how to conduct a basic content audit, set a plan for new content creation, and leverage KPIs to inform your future content campaigns.

IN THIS COURSE YOU WILL LEARN HOW TO:

  • Define content marketing, find great content, and create content goals
  • Conduct a content audit and evaluate content effectiveness
  • Identify shareable content
  • Measure and evaluate success
  • Use an editorial calendar to stay organized

Managing & Publishing Content ($129) 

This course focuses on Wordpress and Tumblr, their capabilities, various features, and best practices in the process of content management, including planning and organizing an ongoing editorial calendar.

This course is intended for those with basic technical familiarity who use a CMS in their day-to-day work, or those who want to learn how to use a CMS to build their personal blog or website.

IN THIS CLASS, YOU WILL LEARN HOW TO:

  • Identify the common features across all CMSs and determine which is best for you
  • Maximize the features of a WYSIWYG editor
  • Prepare and publish content, incorporate links, photos, keywords, and related content
  • Use shortcuts and additional features to get the most out of your CMS